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Creating a Product Launch to Remember
Product Launch Technology
Mar 14, 2016 by
A product launch is a critical time for any business. These sensitive events are the big reveal after months or—more likely—YEARS of research and development. Not only is a product launch the debut of an item, offering, or service, but these events are deeply intertwined with a company’s image and branding. The company speaks about the product, but the product also speaks volumes about the company, while—ideally—vast numbers of your target audience are watching, listening, and learning...
Event Solutions for Increasing Engagement – Part One: Big Data
Event Data Collection
Mar 09, 2016 by
For business events such as meetings, conferences, trade shows, and expositions, data can be an invaluable tool for increasing engagement. By knowing your attendees better, it becomes exponentially easier to provide them with an event experience that truly serves their goals and exceeds their expectations. According to Forbes, only 15% of Fortune 500 companies are currently using big data analytics.¹ While big data may seem intimidating and inaccessible for many smaller companies, big data spen...
5 Surefire Ways to Surge Event Survey Response Rates
survey, events, meetings, feedback, SmartSource Rentals
Mar 08, 2016 by
Make it Simple and Relevant   I don’t care if you use paper, an online system, mobile app or Audience Response System (ARS) rental -- if your questions are not effective or the survey is too long, you will not receive the type of feedback needed to improve your meeting. Period. However, there is much to be said for getting rid of paper. For starters, attendees don’t like it, want it and won’t respond on it (2% if you are lucky). Second, it isn’t green. Third, it takes resourc...
Which Projection Screen is Best for My Event?
Projection Screens
Mar 01, 2016 by
Many business meetings, presentations, speakers, sessions, and corporate events rely on projection screens to provide primary or secondary images. Whether these images are the main focus of a presentation or if they’re simply helping to set the stage by adding a visual element to a speaker’s message, projection screens have long been a popular favorite for event planners and corporate meeting organizers. Screens and projectors are the long-running technology favorite for PowerPoint presentat...
Wonder What a Perfect Meeting Looks Like? Wonder No More!
perfect meeting, SmartSource Rentals, CSR, meeting space, green practices
Feb 26, 2016 by
Structure, Sustainability and a Touch of Health   Think about the last several meetings, conferences or events you attended. Can you remember a meeting that you loved? One that you felt connected and part of something larger than the event itself? If so, then you attended “the perfect meeting”. According to Successful Meetings, this type of event is composed of three key elements: Good Meeting Structure Green Practices and Healthy Choices Today, we will explore all thr...
Wearable Tech for Events
Wearables for Events
Feb 17, 2016 by
Wearable technology has been flashing in and out of the news for a decade or more—leaving most of us feeling . . . intrigued. Ideas that once only existed in science fiction movies and comic books are now on the shelves—available to anyone willing to buy them. However, many of us are still asking whether the technology is honestly practical or if it’s just a “flash in the pan”—grabbing attention for introducing thought-provoking design, influencing manufacturers’ stock prices, and ...
The Smartphone Generation of Meeting Attendees
Smartphones, smartphoners, SmartSource Rentals, mobile technology, meeting attendee
Feb 13, 2016 by
Crossing Over into the Technological Divide While it has been highly touted and written about that the next generation of meeting attendees (Gen Y) are running the show on meeting demands, Futurist Mike Walsh disagrees. He stated in his presentation before PCMA, it is the smartphone generation that is going to shape our meetings and events and I whole-heartedly agree. For example, my 76-year-old mother and my 13-year old nephew are equally active on Facebook and both have smartphones, while ...
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