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Saving Green by Going Green
Saving Green by Going Green
Nov 20, 2014 by
Events are fleeting, but their environmental impact can last forever. Delightfully, we live in a time when environmentally responsible options are not only tolerated, but encouraged! Modern Event Planners no longer need to make sacrifices in order to meet the green standards that their clients and attendees now prefer. Best of all, many green options save money as well as resources—leaving budget goals met, and allowing for upgrades in other areas! Think Local While it’s easy to dream ...
Event Technology – How to make Bigger Displays Truly Better
Steve Shatsoff
Nov 13, 2014 by
Steve Shatsoff – Senior Vice President at SmartSource Computer & AV Rentals – has been in the technology rental industry long enough to remember when PCs and the floppy disk first came out. This long-term perspective gives him the ability to not only appreciate where we’ve come from as a society, but also where we are going and what you need to know to make good technology rental choices. Steve, everyone seems to love the “wow” factor that comes from mammoth digital signs. Does ...
Avoid These 30 Mistakes so Your Booth is Not a Bust
bad booth
Nov 11, 2014 by
Knowing the common mistakes most event goers make when it comes to planning, preparing, and running their exhibit booth, and then avoiding those mistakes, will allow you to fly through each stage with ease, confidence, and a much better booth ROI. Here are 30 exhibit booth mistakes to avoid: Picking the wrong shows.  It’s important that you know why you are going to exhibit at a particular show. Attendance should not be your key factor but rather the potential quality of the leads. In ...
SSR – Customized Technology for Financial Services Events, Part Two
Financial Services Part 2 Pic
Nov 06, 2014 by
By Tia Crawford In Part One of this article, we discussed six critical objectives of Financial Services Industry events. Moving forward, customized technology can help you attain the high standards and lofty goals that are expected of financial institution meetings and conferences. Financial Services Industry events have a strong focus on corporate image, and financial institutions rely heavily on the data they are able to collect from events as a result of integrated event technology. If ...
SSR – Customized Technology for Financial Services Events, Part One
Financial Services Part 1 Pic
Nov 04, 2014 by
By Tia Crawford As an Event Planner in the Financial Services Industry, you recognize that your events have specific needs, and technology is a critical factor in modern events. More than just providing equipment, the right event technology partner can become a trusted advisor that helps you ensure that your event is exceeding the demands of the industry. In Part One of this article, we look at the mission and focus of Financial Services Industry events, and discuss the unique objectives and ...
Trade Show Strategies to Maximize Your ROI in 2015 – Part 3
2ssr pic
Oct 30, 2014 by
“Trade Show Strategies to Maximize Your ROI in 2015 Part 1”  was about goals, using proper technology and measuring success.  In Part 2  we talked about how to use giveaways and charities as a means to drive relevant customers to your booth. In Part 3 we are focusing on the importance of setting yourself up for proper, effective follow-up. Big Trade Show Mistakes When your company has a trade show coming up, there is a lot of time and energy spent in the planning, the creativity,...
Trade Show Strategies to Maximize Your ROI in 2015 – Part 2
1ssr pic
Oct 28, 2014 by
In part 1 of “Trade Show Strategies to Maximize Your ROI in 2015”  we did an overview on determining your trade show goals, how to use the right technology for your goals, and then how to measure success. In Part 2 we’re going to give you ideas for attracting relevant customers to your booth, which is another necessary component if you’re going to drive that ROI where you want it. The Key to Effective Giveaways Far too many exhibiters set up their booth at a trade show, put up...
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