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The Scoop on Alternatives to PowerPoint – Introduction
Apr 30, 2015 by Karen Daniels
Technology

Are you one of the hundreds of millions of people who use PowerPoint? Yes? Well, if the idea of either creating or sitting through yet another PowerPoint presentation makes you wish you were locked up in an asylum where technology is not allowed, take a deep breath and relax, because there are alternative choices which will not only give you something new to gnaw on but will also help you give your audience something to be excited about.

Sometimes we get used to a certain application to the extent that every business and person are using it. PowerPoint is like that – and honestly it has tons of great uses.

However, there is something to be said for trying something new, something unique which can help you notch up your presentation into something truly interesting and engaging with minimal effort and cost.

In this article series we’re going to be looking into some of the alternatives to PowerPoint – tools you might want to consider when you’re presenting at that next tradeshow or creating a slideshow or video for that large-screen exhibit to attract new customers.

Here are just a few of the many PPT alternative options that are available to you:

  • Prezi
  • PowToon – Beta
  • Emaze
  • CustomShow
  • Sliderocket
  • Slideshark
  • Haiku Deck (for iPads) http://computerrentals.com/products/Mac/Apple-iPad-Rental.php
  • Google Slides
  • SlideDog
  • Slide Bureau
  • Keynote
  • MediaShout

One of the issues with PPT is that far too many presentations are littered with slide after slide of bullet points and static text and images. Or, in an effort to spice things up, people put in way too many transitions and flying images which can become laughable.

So, to combat those static presentation blues, today we’re going to focus on PowToon – an easy-to-use tool which makes it simple to create animated presentations and/or videos.

Bringing in a little animation without having to spend a lot of time doing it, or needing a degree in cartoon science, allows you to engage your audience with more of a story rather than just slides of facts and information.

The entire point of any presentation, whether you’re a speaker or working on creating a breathtaking bit of content for an exhibit, large or small is, of course, to engage and hook your audience.

PowToon makes it easy to do all of this.

If you want to try PowToon out, here are some preliminary things to know:

  • The basic plan is free (has PowToon watermark and video outro) – this gives you the ability to try it out at no cost and you’re limited to 5 min. maximum.
  • They also have a Pro plan and a Business plan (here’s the page of pricing)http://www.powtoon.com/premium/ They also have student and teacher plans.
  • It has easy export options – if you go for a paid version, then you can download to your computer and use as desired
  • You can publish as either a slide show or video

We’ll walk through the basic process to create an animated presentation.

We tried PowToon from a Firefox browser and also Google Chrome – it did glitch out a few times using Firefox – we experienced no problems using Chrome.

1. Sign up and pick a profile type – this customizes your experience. For example, they have student, marketing, business owner and several others. Today we’ll work with the small business owner one. http://www.powtoon.com/

2. Choose to edit a ready-made PowToon, or start one from scratch. To get a feel for this, we’ll begin by editing a ready-made PowToon. If you’re familiar with Word or PPT or other similar programs, a lot of the editing tools will be intuitive to you.

3. We’re going to try out the “Product Launch” ready-made PowToon. Once you select one, you’ll see a small intro video that takes you through the basic tools. After that, your ready-made slide show will load, and you can get right to editing the text and images.

4. On the lower left of the screen you’ll see:

Left Corner

Which is what you’ll use when you want to play your slideshow to check your work. It will always start with the slide that is clicked, so if you want to watch from the beginning, make sure you click on the first slide before you click the play button.

5. To edit the ready-made text or other elements, start by double clicking on it. To edit, add text or effects of icons or characters or images, use the toolbar on the right of your dashboard – it looks like this:

Toolbar

All of this is pretty straightforward. What is a tad more difficult is getting the timing on some of the element transitions to be exactly what you desire. For this article we purposefully did not spend a lot of time changing or prettying things up. The slideshow, which is embedded below, took us less than 20 minutes – we altered text, swapped out some images, and played a little with the text effects. You will note that some of the timing could be improved, but we wanted you to see what it looks like pretty much “out of the box.”

Here is our final animated slideshow:

Once you publish, the final screen will give you options for posting to your social media, getting an embed code (like we used here), generating a transcript, and there is even a link to see all the attribution links of images you selected.

All in all, a reasonably straightforward tool to create a presentation which is definitely not a PowerPoint.

 

10 Top Trade Show Technology Mistakes
oops button
Apr 28, 2015 by Karen Daniels

There is no doubt that when done properly, exhibiting at trade shows and conferences is a phenomenal way to skyrocket your brand visibility and boost your business.
There is also no doubt that when done poorly, it is a great way to spend a lot of money with very little ROI to show for it.
A big part of today’s successful trade shows is technology. Technology can greatly enhance your visibility, support your goals, and engage potential customers. In order to ensure that your technology works for you—rather than against you—here are 10 Top Trade Show Technology Mistakes to avoid.

Technology Mistake 1. Not Using Technology At All

It is very hard to compete for those new customers when all those booths around you have sleek, engaging technology while you’re trying to hand out last year’s flyers. You only have one first opportunity to grab a potential customer’s attention and engage them in a new and exciting way, and technology is absolutely the best way to do this. Additionally, only with technology can you instantly store a visitor’s information, which is invaluable for your company’s future.

Technology Mistake 2. Using the Wrong Technology

One of the biggest mistakes exhibitors make when it comes to technology is selecting the technology based on the wrong criteria. Your technology choices should always be based upon what you are trying to achieve and never solely on the basis of what looks cool.
So to make the best tech choices, follow these steps:
1. know your needs and goals
2. know your end user
3. then figure out what technology is going to satisfy your needs while at the same time engaging your specific audience.

Technology Mistake 3. Using Outdated Technology

Technology is always changing at lightning speed. Everything becomes better, faster, and able to do more. For most companies, big and small, this means that it is likely more cost-effective to rent rather than buy any technology that you need for a trade show.
Renting allows you to be more adaptable to new company needs and goals while satisfying the public’s need for the latest and greatest gadgets.

Technology Mistake 4. Not Budgeting Enough

No matter the size of your business, money is always tight. This means the key to success is knowing when and where to put your money. Since technology is one of the primary places your budget should go, it’s important to recognize it as the important investment it is to enhance the user experience and to set yourself apart from the competition.

Technology Mistake 5. Not Maximizing the Technology You Do Use

Don’t stop at using your booth technology to fulfill only one of your trade show goals. For instance, if you’re going to rent iPads to display information about your new product, you should also consider utilizing them for your document library, to take polls and gather audience responses, and to collect data.

Technology Mistake 6. Not Drawing Your Customers In

If you’re going to use any sort of technology to capture attention, work hard to set up your booth in a way that catches the eye but also draws customers into your booth. If you have a table set up across the front of your booth with a big touch-screen display, then you are signaling your customers to stay out. You’d be better off turning your display table perpendicular to the booth entrance and then having the tech display set in a way so it can be seen from the aisle and beckon people in for a closer look. Or, consider no table at all.

Technology Mistake 7. Not Engaging Your Customer

Human beings love touchscreens. We like to interact with technology and have it interact back with us. So rather than highlighting a new product with a video running on a simple monitor, consider renting touch screen monitors and creating a responsive, interactive presentation. Not only does this do a far better job at captivating clients, it allows you to collect contact information too.

Technology Mistake 8. Going too Small or too Big

Yes, bigger is better. However, you still need to select technology that fits the size of your booth (and budget). So, just like Goldilocks did, aim for that just right, eye-catching technology solution that wows but doesn’t overwhelm. And just because you have a smaller 10×10 booth doesn’t mean you can’t have a really cool video wall. So know what options are out there before you assume a certain technology is not for you.

Technology Mistake 9. Not Properly Training Your Staff

No amount of technology will make up for an improperly trained staff. Don’t assume they know how to work an iPad. The only thing worse than no technology is to make the investment and not be able to use it properly. So once you’ve selected that “just right” technology to support your trade show goals, train your staff on all the ins and outs of the equipment.

Technology Mistake 10. Allowing Bad WiFi to Mess You Up

Don’t assume that those putting on a trade show or conference are going to have perfect WiFi set up. Make sure you ask the right questions of the right people and then go from there. If WiFi is critical to your goals and technology, do what is necessary to guarantee that your booth technology will run without a hitch. If you’re not satisfied with the WiFi the trade show staff is providing, there are solutions for your booth. (For example an ‘Internet-in-a-box’ kit). Bottom line, it’s up to you to ensure that the technology you’re using runs as it should the whole time.

Trade show technology is a must. Avoid the above 10 mistakes to ensure you stand out from the competition and get the greatest bang for your technology buck.

20 Ways to Boost Event Satisfaction with iPads
8-03-2
Apr 23, 2015 by Karen Daniels

When you’re planning an event, a lot of thought goes into how you can increase the number of attendees and so improve your bottom line. But at least equally important, if not more so, is how you can then boost attendee engagement and satisfaction. The level of attendee satisfaction has a direct impact on 3 things:

  • how much attendees actively engage during the event
  • what they say about the event
  • if they are going to attend next year

You can have a direct positive impact on attendee engagement and satisfaction with iPads and a bit of imagination.

You would probably be hard pressed to find someone today who has not heard of an iPad. iPads are one of those great technologies that can enhance your personal life,  your business, and everything in between. And events, whether large trade shows or corporate training events, are a prime opportunity to make good use of this versatile technology.

Putting iPads into the hands of your event attendees gives you the opportunity to not only boost their engagement and satisfaction but also to increase communication as well. You can provide rental iPads that are preloaded with important information and instructions for downloading event items and other content of interest. And that’s only the beginning.

iPads on the Event Floor

In between presentations, on and around the event floor and outlying areas, there are multiple ways to utilize iPads to improve everyone’s experience. Here are a few:

1. iPads can be used for registration, speeding up the process and making it easier to get more information.

2. An event calendar app eliminates the need for paper calendars and gives the big advantage of allowing for instant changes and updates.

3. A note-taking application gives attendees the ability to jot all their thoughts, notes, and ideas down and not have to lug a lot of stuff around.

4. Business card apps help attendees keep track of their networking information and more readily share their connections.

5. Attendees can use the iPads to link up to the event social media hashtag conversations.

6. Attendees can take great photos on the iPads and then easily share them with everyone else at the conference or event.

7. Impromptu mobile meetings can be done on iPads so users don’t have to be concerned about using their own phone data.

8. Attendees can use their pads to easily keep in touch with home via apps such as Skype.

9. Photography buffs can wirelessly transfer pictures from their cameras to iPads in order to easily upload them onto sites and social media channels.

10. Videos that tie into exhibitor products and services can create a more informative attendee experience.

11. You can integrate your document library, making it simple and easy for users to get any information they need about your company.

12. Greatly improve the experience that attendees have by providing a customer service hot link for emails and live chat capabilities.

13. Encourage immediate event feedback by having a “contact event management” button on the iPad desktop.

iPads During Presentations

The number of ways iPads can be incorporated into presentations and talks are limited only by your imagination. Here are a few suggestions:

14. Speakers can display their presentation slides on all iPads and then control them from a master iPad so even those in the back row don’t miss anything.

15. Event presentations can be preloaded onto the iPads, giving attendees the ability to easily follow along even in a large, over-crowded presentation room.

16. Speaker information with live links can be preloaded onto the iPads, which gives you the ability to have more detailed speaker information since you’re not limited by printing space and costs.

17. Speaker web casts or streaming live audio can enrich the attendee experience.

18. Those who attend a talk can ask questions or add comments from their iPads, which encourages those who are normally reserved to participate.

19. iPads expand the ability of speakers to give interactive presentations, providing better listener engagement.

20. Because digital evaluations get higher response rates than paper, put your speaker evals and other questionnaires on iPads.

So, next time you’re planning an event and are searching for ways to raise the bar on attendee satisfaction, consider the versatility of the iPad.

Resources

Memorable Interactive Event Kiosks – Types and Tips
fway1kiosk
Apr 21, 2015 by Anonymous

At events, guests expect to be impressed with the presentation, customization, and availability of information. Event kiosks are an ideal way to allow attendees to access a WORLD of information with the swipe of their finger. Kiosks offer sessions that combine information and hands-on experiences to make your content significant, personal, and memorable. With wireless connectivity, attached keyboards and touchscreens, LCD flatscreen displays, and high-performance graphics, interactive kiosks or iPad stand kiosks are a perfect fit for events that strive to offer attendees relevant content with a personal touch.

The following ideas will help you draw in visitors, hook them with content, and then convert them into followers!

Kiosk Types:

  1. Registration – for business events, speedy registration is an excellent start to a successful gathering. Guests need to be able to immediately access their accounts, input their information, receive their tickets or badges, and be on their way as fast as possible! Registration kiosks, event registration systems, on-site badge printing, customized agendas, schedule printing and visitor guides are the perfect opener to conferences, business meetings, and trade shows.
  2. Entertainment – for many events, entertainment kiosks can deliver exciting and relevant digital content that lets guests shop, receive free materials, view and accept promotions, enter contests, listen to music, or watch videos. Consider offering e-books, PDFs, software, audio, webcasts, podcasts, games (either local or networked), photo booths, and streaming content that can put some personal fun into breaks and downtime.
  3. Social Media – attendees like to stay connected, even during business events. Whether they choose to use social media to enhance their business networking or access social media platforms for a little relaxation, social media kiosks are an excellent way to keep guests engaged. Allow attendees to view feeds and upload to Facebook, Twitter, LinkedIn, Vimeo, Instagram, Google +, Pinterest, Flickr, Tumblr, MySpace, Yelp, StumbleUpon, and LiveJournal. Be sure to make it easy for guests to access event chat rooms, involve any virtual attendees, and make the most of event hashtags.
  4. Digital Document Library – a digital document library is a valuable information portal that lets attendees acquire downloads for information and convenience. Eliminate the cost, confusion, clutter, and waste of print collateral—making it effortless for visitors to access exactly the information they need, no matter how detailed or technical. Better still, the kiosks will gather data that offers valuable insight into the information that guests found most appealing.
  5. Customer Services – a kiosk can offer customer support, email, concierge services, local information, customer satisfaction surveys, special assistance, FAQ, or a Q&A platform—providing guests with quick and confidential aid when they need it.
  6. Lead Retrieval – kiosks are a fast and fun way to offer contact, registration, and lead forms that transmit directly to Salesforce or customer relationship management systems, allowing for more efficient and relevant follow-up calls. Collect vital attendee information quickly and easily!
  7. Event Promotion – for product launches, customize a kiosk rental to answer common questions, display slideshows, demonstrate the new products and services, or provide training. Use company slogans and logos to create custom branding on the monitor and the kiosk body.
  8. Digital Signage – events, conventions, trade shows, meetings, and conferences all rely heavily on wayfinding and signage to help attendees reach the people, events, and locations that they need. Kiosks are ideal for providing interactive sitemaps, navigation systems, exhibitor locator stations, welcome stations, schedules and agendas—as well as providing personalized custom content for visitors.

Touchscreen kiosk technology is quickly becoming the standard for retail locations, museums, commercial buildings, lobbies, transportation systems, public spaces, government offices, conventions, events, product launches, roadshows, trade shows, exhibits, sales booths, and more.

Kiosk Tips:

  • Create an Internet Café using kiosks grouped together.
  • Provide a unique, novelty flash drive related to the theme of the event to help attendees collect and download information from multiple vendors or exhibitors.
  • Provide an entertainment break, through games, videos, and music.
  • Produce a game or QUIZ to dramatically improve opt-in rates and lead generation.
  • Offer a spot for guests to check valuable information, such as email, scheduling, and up-to-the-minute news.
  • Increase sponsorship revenue by offering static graphic branding or onscreen branding on individual kiosks.

Interactive Event Screen Kiosks are the most beneficial combination of technology and your content—maximizing information and interaction for your attendees.  Appeal to your attendees with event kiosks!

A Favorite from the SSR Archive: Can Mobile Technology Really Make Meetings Better?
Group-Messaging1
Apr 16, 2015 by DeDe Mulligan

Many times, event meeting services organizations see the meeting world as black and white. Either attendees are local or remote. They are coming to the meeting or they are not. They are either paying attention to the speaker or they are glued to their smartphone.

However,  there are a lot of shades of gray when it comes to meetings. While face-to-face meetings are still effective and have great advantages, online backchannels are going to become more and more important to the attendee as they wish to stay connected to the meeting AND the office or home environment.

Bizzabo, a social networking company, recently posted an infographic highlighting how face-to-face meetings and social media collide in a good way. Here are the highlights:

In the United States alone, the event meeting services industry generates or produces every year:

  • $263 Billion in Direct Spending
  • 1.7 Million Jobs
  • 205 Million Attendees
  • 1.8 Million Meetings

Face-to-Face Meetings are Still Very Important Because:

  • There is better communication among attendees, presenters, exhibitors and sponsors
  • The speaker can read the attendees’ body language and facial expressions
  • Whether it is at the exhibitor booth, in a meeting or at a networking function — there are real-time, instant reactions
  • Presenters can express humor better and
  • Human contact builds trust.
  • 83% of businesspersons believe that developing personal relationships is the key to doing business and
  • 53% think that video conferencing and web-based meetings are a poor substitute for F2F meetings

Yet, Mobile Technology Use is Building

  • There has been a 63% increase of smartphone shipments since 2011
  • 74% of smartphone owners use location-based services to check-in or check-out nearby services such as restaurants and attractions and
  • 35% make purchases on them.

Now more people will access the Internet from a mobile device than a PC.

How Social Media Helps Networking

  • 70% of #eventprofs tweets are during live events
  • 61% of attendees use LinkedIn to keep in touch with their contacts and
  • The average user is logged onto social media 8.5 hours per month

Here are the Key Takeaways: 

  1. Face-to-Face Meetings are still important because they build business relationships and allow speakers to shift their message based on attendee cues.
  2. Meetings help stimulate the local economy through jobs and taxes, and will continue to be produced and
  3. With the explosion of smartphones and mobile apps, these devices will be used for social media conversations, web based apps, and purchases — which may mean that more attendees will register for conferences via their smartphones.

AV Event Solutions, a California meeting equipment supplier, can provide you with interactive technology tool rentals for your next face-to-face meeting including iPads and Wi-Fi network arrays! Give them a call at (888) 249-4903 to get started!

2 Powerful Data-Gathering Technology Options for B2B Events
8-03-2
Apr 14, 2015 by Anonymous

For many companies, business-to-business is the bread-and-butter of their sales. These industry insiders know that B2B marketing differs from B2C efforts; however, studies are showing that the Information Age and social media are changing the way that business representatives and sales teams make the most effective connections. According to marketing research4, B2B sales methods are beginning to show similarities to their consumer counterparts, as new researching habits are changing the ways we gather the information that is necessary for business decision-making. Deals that were once made on the golf course are now more affected by search engine research and the reviews and testimonials provided by other customers.

Despite increasing similarities, B2B events still differ dramatically in a few major ways. First of all, the stakes at B2B events are much higher, since the cost of products and services is infinitely greater than the average consumer purchase. The risks are also greater for these purchasing decisions, since the wrong product could do irreparable damage to a business. However, we are seeing a situation where average consumers have 3,000 sources of information to help them purchase a $40 pair of shoes, but business purchasers have limited sources to help them make an educated decision regarding an $800,000 IT system.3 Fortunately, that’s beginning to change.

 

  1. Digital Document Libraries

Due to the cultural changes caused by social media, sales teams and exhibitors should expect their leads to have a broader perspective—to be coming to the table with more information about the product they require and the competitors that can provide it. For businesses to stay ahead of their competition, they need to be at the forefront of providing that information directly to their leads.

Digital document libraries are able to house the vital statistics that back up your sales team and help turn conversations into conversions. Whether visitors are in the evaluation, consideration, or purchasing stage of the sales cycle, big ticket sales rely on highly optimized content that delivers the right information at the right time. Consider a turnkey digital document library for such items as:

  • Video Demos
  • Case Studies
  • White Pages
  • Interviews
  • Testimonials
  • Product Specs
  • Targeted Sales Material

“Now more than ever before, your company’s success requires content that is grounded in deep insight about buyers’ decision to choose you over a competitor, or to do nothing at all. Marketers on your team need to become experts in their target buyers, how they buy, and what is important to them in order to be successful.”1 Not only does a digital document library provide the right information to your leads, it also gives YOU information on your customers’ search habits, document views, and downloads—helping you gain a better understanding of customers’ general interests, and also giving you specific information about individual leads.

 

  1. Lead Retrieval Systems

“Great marketing campaigns start with great contact data, yet all too often the state of the marketing database is left to chance.”1

Due to the size and importance of B2B purchasing decisions, customer relationships are even more valuable at these events, and first-rate customer involvement is expected.  Consider the following figures:

  • 50% of leads that are generated are not yet ready to buy.4
  • There has been a 20% increase in the length of the sales cycle in the last 5 years due to the number of decision makers involved in the buying process.4
  • Research has shown that it takes 10 marketing touches from initial inquiry to sales completion in the B2B space.4

In light of these findings, it is even more apparent how important data is for B2B sales. Clearly, businesses need to know as much as possible about their customers’ needs, interests, and position in the company in order to gauge their current position in the sales cycle. Lead retrieval systems provide relevant, targeted data, as well as gathering, capturing, and exporting vital customer contact information and preferences. They can help contribute data for sales automation, marketing automation, and a company’s CRM system—information such as correct and preferred contact info, demographics, company background, data on previous product purchases or service needs, and—perhaps most importantly—behavioral data.

  • 72% of US companies selected “innovation” as one of their top 5 current business challenges.2

In today’s world, leads are not enough—B2B sales teams must have QUALITY leads, targeted buyers, on-point messaging, and first-rate communication between Marketing and Sales. Happily, the technology that can provide that necessary data is ready and waiting!

 

Resources:

1http://www.cmo.com/articles/2012/9/10/8-strategies-for-b2b-marketing-success.html

2http://www.marketingprofs.com/charts/2015/27315/key-b2b-marketing-challenges-and-strategies?adref=nlt032415

3http://www.marketingprofs.com/opinions/2015/27331/the-b2b-customer-journey-is-beginning-to-look-a-lot-like-the-b2c-version?adref=nlt032715

4http://b2bdigital.net/2013/11/12/b2b-lead-generation-publisher-programs/?utm_source=Blog+Post+Subscribers&utm_campaign=eeeee40788-email_blog_subscribers&utm_medium=email&utm_term=0_4d4df3ada6-eeeee40788-323785737

5http://www.toprankblog.com/2009/12/5-tips-b2b-search-marketing/

Boost Event Engagement with Messaging Apps
Group-Messaging1
Apr 09, 2015 by Karen Daniels

Messaging is an increasingly popular trend. In fact, it’s been said that messaging apps are the “new social media”. So even though email is still the primary digital method for business communication, messaging is used by roughly 30-40% of the population, which makes it a solid option for boosting communication and engagement at any event or tradeshow.

You are probably familiar with texting as a form of messaging, such as on your smart phone. But the term messaging also refers to private messaging through social media apps such as Facebook and Twitter, as well as communication through dedicated messaging apps. Messaging is not only an effective form of boosting engagement and improving communication, it is also an effective tool for increasing conversions one on one, and with groups.

Here are a few of the more popular apps that take messaging beyond texting via your smart phone:

A cross-platform messaging system that people can use free (even with SMS – short message system)

This is a cross-platform system that is one of the most well-known and widely used messaging services which also allows you to make voice calls and video calls. No Ads.  No charges.  Computer-to-computer.  Great phone app.

Viper can be used from your desktop or any other device. You can also make phone calls and send photos and videos to other Viper users. Everyone must download the program and register to use it.

This is a separate app that you download outside your regular Facebook to message or call your facebook friends.

This free messaging app is available in a large number of countries, has a snap movie feature, as well as the ability for video and audio calls.

Group Messaging at Events

There are numerous apps designed to easily allow you to create “group” conversations, which are great for users at events since they can then stay in touch and receive information without having to wade through their emails or other social media posts to find the relevant information. Plus they don’t have to share their cell phone number with other users to communicate.

If you are the event coordinator or marketer, group messaging allows you to know that the recipients are getting their information immediately, because whatever platform they are using, such as a smartphone or iPad for instance, gives them a pop-up alert that a message has come in. If you are going to have attendees rely on their smartphones, you should include this information in your pre-event communications and provide them with a link so they can preload any needed software ahead of time. And it wouldn’t be a bad idea to have staff on site who are available to help the less technically-inclined attendees download and test the appropriate software. If you’d like to provide a higher-end service that doesn’t require attendees to use their smartphone data, you could provide them with iPads or other tablets that you’ve preloaded with your chosen messaging software and are already signed in to your trade show Internet.

Not only is group messaging an effective method for boosting engagement and increasing conversions, it is also a great way to improve the attendees’ experience, because they are able to stay more on top of information, not miss out on anything, instantly ask questions, and input their responses to different event happenings in real time.

Some of the ways you might use group messaging at events include:

  • streaming conversation of Q&As
  • instantly inform attendees where everyone is meeting up for dinner or other happenings
  • live streaming attendees’ thoughts about a meeting or presentation
  • live product feedback
  • behind-the-scenes staff interaction to reduce issues and problems
  • instant attendee input about the event

If you are not familiar with any group messaging apps, some of the well-known ones are:

Free. This is “like a private chat for your small group.”

This allows you to see when messages are delivered and seen.

This is a smartphone messenger with a built in browser.

For group messaging conversations; can also be used for up to 10 people for a live video chat.

Event Messaging Campaigns

Another way to use messaging at events is as a method for increasing sales or conversions, or to encourage specific behaviors, such as visiting a specific booth. To create messaging campaigns that are successful, you need to set up a system that gives you that perfect timing – you are aiming to combine what you know about the user with what action they are taking. A simple example of this would be when an attendee visits your event page for local restaurants; it triggers a message that is sent to them, which invites them to visit a specific booth for a restaurant discount coupon.  Some of the actions you might use as a trigger for a specific message could include:

  • registering for the event
  • downloading an app, document, or other event information
  • nearing or entering a specific booth or location (geo messaging)
  • digitally signing into a happening, presentation, or onto a webpage

You want to make sure your messages aren’t all about selling, or upselling, so some of the specific information contained in your messages could include:

  • tips and tricks for getting more out of the event
  • Useful resources, event-specific, as well as for the surrounding area (restaurants and gyms, for example)
  • encouraging them to take an additional action, such as logging in to get some free goodies or going to a specific location to receive that free bottle of water

The possibilities are nearly limitless and will only continue to grow as messaging apps continue to develop. But no matter which messaging app you decide to incorporate into your next event, you can use personalized, targeted messaging to get timely customer feedback, increase conversion, and boost engagement.

 

Resources

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